Dallas flower florist
Redesign of a local flower shop website
About projects
Dallas Flower Florist is a local Dallas-based florist that provides floral arrangements for special occasions. the business provides reliable delivery services throughout the United States and Canada same-day delivery.
As part of a UX/UI course project, the website was redesigned to address usability issues in navigation, product discovery, and checkout flow.
users & problems
The target users of the Dallas Flower Florist website are adults who need to purchase flowers quickly for special occasions such as birthdays, anniversaries, or sympathy messages. These users are often time-constrained, may not have deep knowledge of floral arrangements, and rely on clear categories, visual guidance, and a smooth checkout experience to complete their purchase confidently.
- The navigation structure is unclear, making it difficult for users to quickly find products.
- Product categories are not well organized, increasing cognitive load during browsing.
- The visual design appears outdated, which reduces user trust and brand credibility.
- There are no filtering or sorting options to help users narrow down products by price, occasion, or flower type.
- Call-to-action buttons lack visual hierarchy and are not easily noticeable.
- The checkout process is unclear and requires unnecessary steps, increasing the risk of cart abandonment.
- The website lacks trust signals such as customer reviews, delivery clarity, and guarantees.
the Process
